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IDA Media Guide 2019

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Media Kit 2 019 Print Digital Classifieds Indiana Dental Association 800 562 5646 Indiana Dental1 Association 800 562 5646

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P R I N T Journal of the Indiana Dental Association Fixed Position The Journal of the Indiana Dental Association JIDA is a peer reviewed scientific periodical published on a quarterly basis JIDA concentrates on the clinical aspects of dentistry including case studies and research and also includes special and regular feature articles JIDA is read by dentists hygienists dental assistants office managers vendors and other dental professionals throughout Indiana and around the country JIDA is published in both print and digital formats to reach audiences across a variety of platforms Full Page 8 5 wide 10 88 high 25 full bleed Fixed position is available only for full page ads on a 1 or 2 year non cancellable contract at the following premiums Back Cover 1 2 Page Horizontal 7 5 wide 5 high 25 Inside Back Cover 20 Requested Position 15 Please note that back cover ads must have a 4 wide x 2 deep white box at the top right of the page to accommodate the mailing address see below Per USPS regulations this space may not have any color or images within it Issue Closing Date Publication Date Featured Content Issue 1 12 15 18 01 15 19 Dental Entrepreneurs Issue 2 03 15 19 04 15 19 Midwest Dental Assembly Preview Issue 3 06 15 19 07 15 19 Opioids Issue 4 09 15 19 10 15 19 Ethics CE 1 2 Page Vertical 3 75 wide 10 high 4 x 2 address block 1 4 Page 3 75 wide 5 high t Trim Binding u Back cover Images 300dpi CMYK Rate per Issue 1X 1 Year 2 Years best deal Full Page 1 200 1 100 1 050 Half Page 720 660 630 Quarter Page 480 420 390 Fixed Position Not available See Premiums See Premiums Digital Enhancements See Premiums See Premiums See Premiums 2 All images used in display ads must have a resolution of at least 300 dpi All ads must be CYMK Any spot Pantone or RGB colors will be converted to CMYK IDA is not responsible for any color shift Accepted File Formats TIFF JPG PSD PDF All display ads must be in camera ready format at 300 dpi resolution sized appropriately and with fonts embedded Non compliant ads will be returned for correction or corrected by the IDA All artwork must be received by the close of business on the publication s closing date If artwork is not received on time the ad artwork from the previous issue will be used Acrobat PDF files must be prepared as pre press and include uncompressed graphics and embedded fonts Indiana Dental Association 3 800 562 5646

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P R I N T Journal of the Indiana Dental Association Fixed Position The Journal of the Indiana Dental Association JIDA is a peer reviewed scientific periodical published on a quarterly basis JIDA concentrates on the clinical aspects of dentistry including case studies and research and also includes special and regular feature articles JIDA is read by dentists hygienists dental assistants office managers vendors and other dental professionals throughout Indiana and around the country JIDA is published in both print and digital formats to reach audiences across a variety of platforms Full Page 8 5 wide 10 88 high 25 full bleed Fixed position is available only for full page ads on a 1 or 2 year non cancellable contract at the following premiums Back Cover 1 2 Page Horizontal 7 5 wide 5 high 25 Inside Back Cover 20 Requested Position 15 Please note that back cover ads must have a 4 wide x 2 deep white box at the top right of the page to accommodate the mailing address see below Per USPS regulations this space may not have any color or images within it Issue Closing Date Publication Date Featured Content Issue 1 12 15 18 01 15 19 Dental Entrepreneurs Issue 2 03 15 19 04 15 19 Midwest Dental Assembly Preview Issue 3 06 15 19 07 15 19 Opioids Issue 4 09 15 19 10 15 19 Ethics CE 1 2 Page Vertical 3 75 wide 10 high 4 x 2 address block 1 4 Page 3 75 wide 5 high t Trim Binding u Back cover Images 300dpi CMYK Rate per Issue 1X 1 Year 2 Years best deal Full Page 1 200 1 100 1 050 Half Page 720 660 630 Quarter Page 480 420 390 Fixed Position Not available See Premiums See Premiums Digital Enhancements See Premiums See Premiums See Premiums 2 All images used in display ads must have a resolution of at least 300 dpi All ads must be CYMK Any spot Pantone or RGB colors will be converted to CMYK IDA is not responsible for any color shift Accepted File Formats TIFF JPG PSD PDF All display ads must be in camera ready format at 300 dpi resolution sized appropriately and with fonts embedded Non compliant ads will be returned for correction or corrected by the IDA All artwork must be received by the close of business on the publication s closing date If artwork is not received on time the ad artwork from the previous issue will be used Acrobat PDF files must be prepared as pre press and include uncompressed graphics and embedded fonts Indiana Dental Association 3 800 562 5646

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D I G I T A L Website www indental org The IDA website includes members only content as well as educational oral health information aimed at the general public Options include Total site advertisements on the bottom footer BILLING Classifieds may be purchased online at www indental org adverts add All display advertisers should contact the IDA at 800 562 5646 and ask for the Advertising Manager to obtain a contract Display ads are billed 30 days after publication closing date on a net 15 day basis There are no refunds for contracted advertisements A credit may be applied toward the advertiser s account for use within the current IDA fiscal year January 1 December 31 IDA ADVERTISING GUIDELINES Centered or left facing ads on select pages 1 The IDA reserves the right to reject any advertisement Select page ads may be displayed to IDA members only if desired 3 Ad position is at the discretion of the Managing Editor unless a contract is completed for a specific position Availability is granted on a first come first served basis Not all requests are guaranteed Total site ads are fixed size select page ad sizes are flexible see parameters below and determined by the advertiser 4 IDA staff will seek to comply with position requests and other stipulations that may appear in an insertion order but cannot guarantee placement unless a designated premium is included in the contract Availability is granted on a first come first served basis Not all requests are guaranteed 2 The IDA does not guarantee any level of response for an advertisement Ads can be jpegs PNG files videos or animated gifs 5 The IDA assumes no liability for an advertiser s failure to submit artwork or ad copy within the scheduled publishing deadlines Website Display Ad Rates and Sizes 6 The cost of ad composition is the responsibility of the advertiser and may be arranged through IDA at an additional charge Ad type Rates total cost 1 Month 1 Year Total site bottom ad 100 800 Select page s ad 200 per page 1 000 per page Ad type Total site bottom ad Specs Select page s ad Square vertical or horizontal minimum 250 px x maximum 500 px 72 dpi 7 The cost of changes to the original layout and or copy will be based on current composition rates Corrections will be made at no additional charge AGENCY COMMISSION The IDA does not offer agency discounts Rates are net 300 px W x 400 px H 72 dpi CONTACT INFORMATION 317 634 2610 800 562 5646 Kathy Walden Director of Communications kathy indental org Website Classified Ads Please visit indental org advertising to place a website classified ad All classifieds are prepaid with a credit card We receive the right to edit any ad for spelling and or content errors Any ads containing inappropriate language or images will be removed immediately without refund 4 Indiana Dental Association 550 W North St Suite 300 Indianapolis IN 46202 Indiana Dental Association 5 800 562 5646

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D I G I T A L Website www indental org The IDA website includes members only content as well as educational oral health information aimed at the general public Options include Total site advertisements on the bottom footer BILLING Classifieds may be purchased online at www indental org adverts add All display advertisers should contact the IDA at 800 562 5646 and ask for the Advertising Manager to obtain a contract Display ads are billed 30 days after publication closing date on a net 15 day basis There are no refunds for contracted advertisements A credit may be applied toward the advertiser s account for use within the current IDA fiscal year January 1 December 31 IDA ADVERTISING GUIDELINES Centered or left facing ads on select pages 1 The IDA reserves the right to reject any advertisement Select page ads may be displayed to IDA members only if desired 3 Ad position is at the discretion of the Managing Editor unless a contract is completed for a specific position Availability is granted on a first come first served basis Not all requests are guaranteed Total site ads are fixed size select page ad sizes are flexible see parameters below and determined by the advertiser 4 IDA staff will seek to comply with position requests and other stipulations that may appear in an insertion order but cannot guarantee placement unless a designated premium is included in the contract Availability is granted on a first come first served basis Not all requests are guaranteed 2 The IDA does not guarantee any level of response for an advertisement Ads can be jpegs PNG files videos or animated gifs 5 The IDA assumes no liability for an advertiser s failure to submit artwork or ad copy within the scheduled publishing deadlines Website Display Ad Rates and Sizes 6 The cost of ad composition is the responsibility of the advertiser and may be arranged through IDA at an additional charge Ad type Rates total cost 1 Month 1 Year Total site bottom ad 100 800 Select page s ad 200 per page 1 000 per page Ad type Total site bottom ad Specs Select page s ad Square vertical or horizontal minimum 250 px x maximum 500 px 72 dpi 7 The cost of changes to the original layout and or copy will be based on current composition rates Corrections will be made at no additional charge AGENCY COMMISSION The IDA does not offer agency discounts Rates are net 300 px W x 400 px H 72 dpi CONTACT INFORMATION 317 634 2610 800 562 5646 Kathy Walden Director of Communications kathy indental org Website Classified Ads Please visit indental org advertising to place a website classified ad All classifieds are prepaid with a credit card We receive the right to edit any ad for spelling and or content errors Any ads containing inappropriate language or images will be removed immediately without refund 4 Indiana Dental Association 550 W North St Suite 300 Indianapolis IN 46202 Indiana Dental Association 5 800 562 5646

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Indiana Dental Association The mission of the Indiana Dental Association IDA is to support dentists to promote professionalism and to improve oral health in the state of Indiana IDA offers several platforms that will allow you to reach a very targeted audience quickly and cost effectively More than 83 percent of Indiana dentists are members of the IDA who read our Journal receive our regular email updates visit our website access our online Member Center attend our events and view our mobile apps If you re interested in reaching a targeted audience of dental professionals we have several options for you Journal of the Indiana Dental Association JIDA JIDA is a peer reviewed scientific periodical published on a quarterly basis JIDA concentrates on the clinical aspects of dentistry including case studies and research and also includes special and regular feature articles JIDA is read by dentists hygienists dental assistants office managers vendors and other dental professionals throughout Indiana and around the country JIDA is published in both print and digital formats to reach audiences across a variety of platforms Membership Snapshot Membership 3 8 83 of Indiana dentists belong to the IDA 85 of IDA members are practice owners Gender Age 79 Additional email marketing opportunities are available throughout the year Contact IDA Director of Communications Kathy Walden for more information at 800 562 5646 21 IDA Website IDA s website includes members only content as well as educational oral health information aimed at the general public Enhanced features such as online CE member forums social profiles and more are sure to grow the audience as well as increase page views and time on site IDA Update The IDA Update email newsletter is sent to all IDA members each month The Update averages an open rate of almost 70 percent much higher than industry standard Members look forward to receiving this publication on a monthly basis Ownership 25 30 31 40 41 50 51 60 61 65 6 19 19 23 10 The percentage of female members increases each year 6 Indiana Dental Association Of members who have not reached retirement age 7 800 562 5646

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Indiana Dental Association The mission of the Indiana Dental Association IDA is to support dentists to promote professionalism and to improve oral health in the state of Indiana IDA offers several platforms that will allow you to reach a very targeted audience quickly and cost effectively More than 83 percent of Indiana dentists are members of the IDA who read our Journal receive our regular email updates visit our website access our online Member Center attend our events and view our mobile apps If you re interested in reaching a targeted audience of dental professionals we have several options for you Journal of the Indiana Dental Association JIDA JIDA is a peer reviewed scientific periodical published on a quarterly basis JIDA concentrates on the clinical aspects of dentistry including case studies and research and also includes special and regular feature articles JIDA is read by dentists hygienists dental assistants office managers vendors and other dental professionals throughout Indiana and around the country JIDA is published in both print and digital formats to reach audiences across a variety of platforms Membership Snapshot Membership 3 8 83 of Indiana dentists belong to the IDA 85 of IDA members are practice owners Gender Age 79 Additional email marketing opportunities are available throughout the year Contact IDA Director of Communications Kathy Walden for more information at 800 562 5646 21 IDA Website IDA s website includes members only content as well as educational oral health information aimed at the general public Enhanced features such as online CE member forums social profiles and more are sure to grow the audience as well as increase page views and time on site IDA Update The IDA Update email newsletter is sent to all IDA members each month The Update averages an open rate of almost 70 percent much higher than industry standard Members look forward to receiving this publication on a monthly basis Ownership 25 30 31 40 41 50 51 60 61 65 6 19 19 23 10 The percentage of female members increases each year 6 Indiana Dental Association Of members who have not reached retirement age 7 800 562 5646

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Journal Contract Display Advertising of the Indiana Dental Association Advertiser_________________________________________________________________ 1x 1 year 2 years Full Page c 1 200 per run c 1 100 per run c 1 050 per run Half Page Horizontal c 720 per run c 660 per run c 630 per run Half Page Vertical c 720 per run c 660 per run c 630 per run Quarter Page c 480 per run c 420 per run c 390 per run Insertions Issue Company____________________________________________________________________ Contact_____________________________________________________________________ Address_____________________________________________________________________ City State Zip________________________________________________________________ Phone Fax __________________________ Email_________________________________ Terms and Conditions Ad Size and Specs Ad Size Advertiser Information Closing Date Publication Date Featured Content c 2019 Issue 1 012 15 18 01 15 19 Dental Entrepreneurs c 2019 Issue 2 03 15 19 04 15 19 Midwest Dental Assembly c 2019 Issue 3 06 15 19 07 15 19 Opioids c 2019 Issue 4 09 15 19 10 15 19 Ethics CE This contract is by and between the Indiana Dental Association IDA and ___________________________ Advertiser Submission 1 IDA reserves the right to reject any advertisers or advertising copy 2 Advertisements will not be accepted if they conflict with or appear to violate IDA policy the IDA Code of Ethics or its Bylaws or if the advertisements are deemed offensive or contain attacks of a personal racial or religious nature 3 In all advertisements the advertiser and the product or service offered should be clearly identifiable 4 All artwork must meet specifications as outlined in current IDA media kit 5 All artwork must be received by the close of business on the publication s closing date If artwork is not received on time the ad artwork from the previous issue will be used If no previous artwork is on file IDA will create an ad at its discretion at the rate of 115 per hour 6 Advertisements submitted with dimensions that do not meet IDA specifications may be scaled to fit 7 IDA may add the word advertisement to any advertisement that is designed in a manner that allows confusion between the ad and the editorial content of the IDA Journal Billing 8 Display ads are billed on applicable closing date with net 15 day terms If payment is not received within 30 days a new invoice will be cut reflecting the cancellation of any discount off the rate card rate and an additional 2 percent administrative fee will be charged If payment has not been received within 60 days of the original invoice date an additional 2 percent administrative fee will be added 9 Advertisers may opt to pay via credit card at standard invoice rate IDA does not charge additional processing for credit card payments 10 IDA does not offer agency discounts Omission Fixed Position Fixed position is available only for full page ads on a 1 or 2 year non cancellable contract c Back Cover 25 see page XX for required address block c Inside Back Cover 20 c Requested Position 15 ___________________________________________________ Digital Enhancements c Email Hyperlink 50 ________________________________________________________ c Website Hyperlink 100 _____________________________________________________ c Social Media Hyperlink 100 _________________________________________________ c Click to Call 100 __________________________________________________________ c Embedded Video 200 500 _________________________________________________ 11 The advertiser agrees to indemnify and hold IDA its officers trustees members employees and agents harmless from any liability including costs and attorney fees arising out of or relating to the content of any ad 12 Failure by the IDA to insert in any particular issue or issues the advertising under this contract invalidates the order for insertion in the missed publication s but shall not constitute a breach of contract In the event a requested insertion date cannot be met by the IDA despite its reasonable diligence the IDA shall have the authority to place the advertisement in the respective publication issue immediately following the last requested insertion order date contained in the contract unless Advertiser specifically requests in writing that the missed insertion date be omitted from the contract entirely IDA shall have the right to omit any advertisement when the space allotted to advertising in the issue for which such advertisement is ordered has all been filled or where there is a substantial change in the product or subject of the advertisement which may conflict with IDA s general policy on advertising IDA may also limit the size and or position of an advertisement in any issue 13 The sole remedy for printing or other errors in ads caused by IDA shall be a rebate of the amount paid to IDA for that ad Any other damages consequential or otherwise are specifically excluded Cancellation 14 No Advertiser cancellations are accepted after the publication closing date 15 Advertiser cancellations for future publications will result in loss of multi issue discounts Advertiser will be backed billed for previous discounts at time of cancellation on Net 10 day terms 16 IDA may cancel this contract at any time prior to closing date of next publication Advertiser Signature___________________________________________________________ Date________________________________________________________________________ Return insertion order and signed contract to kathy indental org or fax to 317 634 2612

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Journal Contract Display Advertising of the Indiana Dental Association Advertiser_________________________________________________________________ 1x 1 year 2 years Full Page c 1 200 per run c 1 100 per run c 1 050 per run Half Page Horizontal c 720 per run c 660 per run c 630 per run Half Page Vertical c 720 per run c 660 per run c 630 per run Quarter Page c 480 per run c 420 per run c 390 per run Insertions Issue Company____________________________________________________________________ Contact_____________________________________________________________________ Address_____________________________________________________________________ City State Zip________________________________________________________________ Phone Fax __________________________ Email_________________________________ Terms and Conditions Ad Size and Specs Ad Size Advertiser Information Closing Date Publication Date Featured Content c 2019 Issue 1 012 15 18 01 15 19 Dental Entrepreneurs c 2019 Issue 2 03 15 19 04 15 19 Midwest Dental Assembly c 2019 Issue 3 06 15 19 07 15 19 Opioids c 2019 Issue 4 09 15 19 10 15 19 Ethics CE This contract is by and between the Indiana Dental Association IDA and ___________________________ Advertiser Submission 1 IDA reserves the right to reject any advertisers or advertising copy 2 Advertisements will not be accepted if they conflict with or appear to violate IDA policy the IDA Code of Ethics or its Bylaws or if the advertisements are deemed offensive or contain attacks of a personal racial or religious nature 3 In all advertisements the advertiser and the product or service offered should be clearly identifiable 4 All artwork must meet specifications as outlined in current IDA media kit 5 All artwork must be received by the close of business on the publication s closing date If artwork is not received on time the ad artwork from the previous issue will be used If no previous artwork is on file IDA will create an ad at its discretion at the rate of 115 per hour 6 Advertisements submitted with dimensions that do not meet IDA specifications may be scaled to fit 7 IDA may add the word advertisement to any advertisement that is designed in a manner that allows confusion between the ad and the editorial content of the IDA Journal Billing 8 Display ads are billed on applicable closing date with net 15 day terms If payment is not received within 30 days a new invoice will be cut reflecting the cancellation of any discount off the rate card rate and an additional 2 percent administrative fee will be charged If payment has not been received within 60 days of the original invoice date an additional 2 percent administrative fee will be added 9 Advertisers may opt to pay via credit card at standard invoice rate IDA does not charge additional processing for credit card payments 10 IDA does not offer agency discounts Omission Fixed Position Fixed position is available only for full page ads on a 1 or 2 year non cancellable contract c Back Cover 25 see page XX for required address block c Inside Back Cover 20 c Requested Position 15 ___________________________________________________ Digital Enhancements c Email Hyperlink 50 ________________________________________________________ c Website Hyperlink 100 _____________________________________________________ c Social Media Hyperlink 100 _________________________________________________ c Click to Call 100 __________________________________________________________ c Embedded Video 200 500 _________________________________________________ 11 The advertiser agrees to indemnify and hold IDA its officers trustees members employees and agents harmless from any liability including costs and attorney fees arising out of or relating to the content of any ad 12 Failure by the IDA to insert in any particular issue or issues the advertising under this contract invalidates the order for insertion in the missed publication s but shall not constitute a breach of contract In the event a requested insertion date cannot be met by the IDA despite its reasonable diligence the IDA shall have the authority to place the advertisement in the respective publication issue immediately following the last requested insertion order date contained in the contract unless Advertiser specifically requests in writing that the missed insertion date be omitted from the contract entirely IDA shall have the right to omit any advertisement when the space allotted to advertising in the issue for which such advertisement is ordered has all been filled or where there is a substantial change in the product or subject of the advertisement which may conflict with IDA s general policy on advertising IDA may also limit the size and or position of an advertisement in any issue 13 The sole remedy for printing or other errors in ads caused by IDA shall be a rebate of the amount paid to IDA for that ad Any other damages consequential or otherwise are specifically excluded Cancellation 14 No Advertiser cancellations are accepted after the publication closing date 15 Advertiser cancellations for future publications will result in loss of multi issue discounts Advertiser will be backed billed for previous discounts at time of cancellation on Net 10 day terms 16 IDA may cancel this contract at any time prior to closing date of next publication Advertiser Signature___________________________________________________________ Date________________________________________________________________________ Return insertion order and signed contract to kathy indental org or fax to 317 634 2612

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Indiana Dental Association 550 W North St Suite 300 Indianapolis IN 46202 800 562 5646